Vintron ventures into retailing

Mohit Chhabra

Vintron is all set to open its retail shops across the nation. This

initiative, which has been undertaken after an extensive market survey by the

company, will kick off with its first retail outlet in Delhi.

Vintron plans to open 75 to 100 such shops by the end of September this year,

of which 15 will be housed in the National Capital Region of Delhi. Another 15

is planned in Mumbai and five each in Bangalore and Hyderabad. "The number

of outlets will depend on the market size the city can support," said

Manish Agrawal, Director (Operations), Vintron Informatics Ltd.

Though the shops will be single-brand, stocking of complementary products is

not ruled out. The main focus of the company will be to promote its Elixir and

Karyo range of computers. "We see most of the business coming from the home

and SOHO segment, which is the target customer of these ranges," said

Agrawal.

When asked how much the entire initiative will contribute to the company's

overall revenues, Agrawal stated that it would be too early to comment on

incremental sales, though he added that the potential was immense. "The

margins for the retailer will also be healthy, as their business development

expenses will be limited," opined Agrawal.

(CNS)