ViewSonic to make a come-back in CRT market

After keeping a low profile in the Indian monitor business for many years,
ViewSonic Corpo-ration is all set to make a comeback. The vendor, which was
concentrating only on LCD and high-end monitors, will be launching a range of
CRT monitors with aggressive pricing through its two distributors in Mumbai
soon.

The popularity of Korean giants like Samsung and LG almost wiped out
ViewSonic from the CRT monitor business in India in the last few years. The
local manufacturing pre-sence of both these companies helped them bring down the
cost and avail exemptions on duties, making imported monitors costlier.

However, the recent devel-opment arising out of the Budget announcements narr-owed
the gap between a locally manufactured monitor and an imported monitor to just
four percent. Imported monitors are now only four percent costlier than the
local makes, which earlier was about 10 percent costlier.

ViewSonic distributors feel that the four percent price gap is not
significant to be worried about. The prices will be more or less similar to the
popular models available in the coun-try. In case of LCD monitors, the
distributors feel, ViewSonic will be the cheapest compared the popular models in
the market.

The two Mumbai-based ViewSonic distributors-Roop Technologies and Priya-will
make the two different ranges of monitors available in the Indian market.
Because of the narrowed price difference, it now makes more sense for ViewSonic
to be aggressive in the Indian market with CRT monitors. Earlier, ViewSonic was
active only in the LCD and high-end monitor business, which was priced
competiti-vely to others in the market.

According to Umang Mehta, Director, Roop Technology, ViewSonic is driven by
quality, value and innovation. These get highlighted in the more than 2000
awards it has earned from global publications and organizations since its
ince-ption in 1987.

Nelson Johny

Mumbai