href="https://www.dqweek.com/ajay-sharma-joins-viewsonic-as-country-manager">ViewSonic
Technologies has redefined its business strategy for its products
in
India. As per the new changes, the company has divided its products
range into 2 categories namely-'Core' and 'Mobility'. Each
category will be spearheaded by 2 national sales manager and 5
regional managers. Moreover, the company is aggressively entering into
retail space for its mobility products and announced new
tie-ups.
In an
exclusive interview with The DQWeek, Ajay Sharma, country
manager-India, ViewSonic, who recently took charge after the exit
of Gautam Ghosh said, “At ViewSonic, we have fundamentally changed
the previous business structure. Earlier, we have had a single
product category-'Core' for our monitors and projectors. In
addition to 'Core', we have added 'Mobility' category for
our range of tablets, smartphones, digital photo frames, etc. To
head the 'Core' product category we have appointed Deepak
Deveshwar, as the national sales manager and 5 regional mangers in
Delhi, Mumbai, Hyderabad and Bengaluru. The 'Mobility' business
team will be in place by the end of July.”
The 'Core'
business will continue to earn bread and butter for the company, but
future would be the 'Mobility' business. Sharma added, “We
never had any retail focus till date, but this year we are seriously
tapping this space for our brand visibility and expanding our reach
into top 40 cities. The 'Mobility' products will be handled by
both retail and IT channel partners. We have recently signed-up with
Iris Computers as an exclusive national distributors for our tablets
and smartphones, also with Reliance Retail for all range of products.
Iris will supply and bill directly to IT retailers and dealers.
Reliance will directly import the material from Taiwan.” Besides
this, ViewSonic is opening its own exclusive retail stores. “We are
trying to develop our retail business to a large extent. In the first
phase we will have our multi-product showroom in 40 keys cities in
India, within the next six months. We are looking at more than 20%
business revenues to come from our retail venture and rest from our
'Core' product line,” Sharma asserted.
For its
'Core' product line, the vendor will continue with its 4 existing
national distributors including Rashi, Roop, Inspan and Priya.
Instead of national presence, the company is planning to divide their
role as per the territories. “We want our national distributors to
have regional exclusivity instead of national presence. This will
help in having a clear cut MOP, better
understanding of each product, and focus on high-end products,”
said Sharma.
Apart from
that, the company has rolled out various
channel schemes like-'Sell More Travel More' and demo on discounts,
etc. “We insist our partners to focus more on monitors
with a range of 20-inch and above. We are looking at professional and
gamer segment for our high-end monitors. For our projectors we have
started tying-up with educational service providers and the
government,” he added.
When asked
about the tablet business, Sharma said, “We have sold close to 2500
pieces of our Wi-Fi tablets largely to schools. Fresh shipment is due
in the next 10days. For post-service support on hardware, we have
appointed Pacetel Communication, and for software repair, we are
looking at the best of the breed of service providers.” Sharma
concluded.