Vidyo Technologies, an emerging player in video conferencing space, has set an ambitious target to lead cloud based video conferencing, which is predominantly driven by on-premise solutions. The company aims to achieve 10% marketshare in the video conferencing market in next 18 months.
Headquartered in Gurgaon, Vidyo, a relatively a new player in the VC space which is largely driven by competitors like Polycom, Cisco, Lifesize, etc, has entered into the Indian market earlier last year. In a short span of time the company has also appointed and started working with 10-12 specialized system integrators for its on-premise solutions.
Sharing plans for the Indian market, Ruchir Godura, VP and GM, India and South Asia, Vidyo Technologies informed, "Being a new player, we offer both on-premise and hosted model to our customers. Hence, for both the solutions, we follow separate go-to-market strategies. We were having our presence before entering the Indian market through Hyderabad based Orego Solutions distributor, which is working with mid-sized specialized resellers. For our hosed model, we appointed Sify Technologies as our national solution provider for the the large enterprise companies, and to cater to the government we have roped in NIC."
Besides local partnership, the company also has strategic global partnership with Philips for the healthcare sector which is being leveraged in India. Another area, the company is looking at, is having an alliance with large system integrators like TCS, Wipro and many others for working jointly for large deals.
Looking at the Indian landscape, by and large, video conferencing is predominantly driven by on-premise model. Traditionally, the competition has not been very successful in hosted model due to lack of broadband connectivity and companies being skeptical about cloud. Now, the scenario is changing, with fast internet connectivity, users creating demand for video, cloud adoption in enterprise, etc, the need for hosted model in India is growing.
"As a company, we intend to have leadership position in this hosted model before our competitors gear up for the same. We are leading this transformation of video conferencing from on-premise to cloud model. We are capable to provide architecture, enabling ubiquitous HD video conferencing from anywhere, any time, on any device and any network. Moreover, we are educating customers do not confine to isolated hardware approach. Additionally, we have buy back offers where customers can switch from on-premise to hosted model," concluded Godura.