Vertu launches luxury mobiles

Vertu, the luxury mobile phone manufacturer, has launched its Indian opera-tions
with the opening of several points of sales in key cities across the country.

Currently, Vertu phones are available at Regent in Taj Mahal Hotel, Mumbai
and Maurya Sheraton, New Delhi. The mobile phones are in the range of Rs 3.4
lakh to Rs 17 lakh. The company's Vertu Signature and recently launched Vertu
Ascent range of mobile phones would be available in India.

Vertu Signature internal architecture features more than 400 mechanical parts
and is available in casing made of stainless steel, 18 carat yellow gold, 18
carat white gold and platinum. The Very Ascent keypad contains over 150
different parts and the stainless steel keys, each of which sits on jeweled
bearings. The company would soon be filing for 74 patents for its products.
Finex Distribution Pvt Ltd is the sole dis-tributor for Vertu mobile phones in
India.

Finex Distribution MD Raouff Ansari said, "There is an increasing demand
for finely crafted, high value goods in India. Vertu decided to enter India to
provide customers superior service and dedication to craft."

Both Vertu Signature and Vertu Ascent have scratch resistant sapphire crystal
face, polished ceramic, fine leather for better grip and jeweled bearings that
are fitted under each key, providing a reassuring click each time the key is
pressed.

CyberMedia News

Mumbai