Velocity Compu System recently opened their first retail shop in Kolkata. The
outlet aims to give more solutions and technology consultation to its customers
along with selling the products. "Most people are primarily focused on sale
of the products with good margins, the customer remains unaware of the product
features and utilities as there is no one to guide them. My priority is to fill
up this huge gap and provide the much required consultation as well as service
to my customers so that they can get the best value for their money. That's
why our logo is You Demand We Deliver," asserts Gaurav Batra, Director of
In September 2005, its first month, the retail recorded a sale of about Rs
eight lack. The 340 sq ft showroom offers a variety of PCs, notebooks,
electronic gadgets and other peripherals and accessories. The main brands
include Toshiba, Sony Vaio, Compaq, Acer, Microsoft, APC, Creative, Altec
Lancing, AMD, Asus, Frontech, MSI and Bitec.
At present Velocity is aiming to start AMC services from next month and
eventually expand its service network.
A young entrepreneur of 24 years, Batra ventured in to the IT business
because of his passion for latest gadgets and technology. With a will to create
an individual identity for himself, Batra left his family business of
manufacturing carton boxes and eventually started his own business.
Apart from providing solutions and consultation another major focus of Batra
is to revive the lost glory of the assemblers. "The assembling market has
gone down drastically as somehow the assemblers have failed to keep their
commitment to buyers and couldn't provide quality after-sales support and
service to them. My effort will be to revive the market confidence for the
assemblers through retail counters by providing quality and thorough after sales
service," confirms Batra.
In the future the company is looking forward to building a good support team
of engineers and introducing a toll free number where customers can log their
With a fascination for niche products Batra also hopes to import high end
products, which are not available in the market to attract the niche and
high-end market segment.