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Located at a close
proximity
to the Bihar border, the temple town, which is known for its
hospitality and education sector has a well-groomed IT market that
sells more than 2,000 boxes a month. Despite of the fact that the
region is one of the pioneers in IT products and peripherals
distribution in the North India, the vendor-centric issues often go
unheard. Be it a service repairs, claims management or MOP, the
partners face numerous challenges to get the vendors blink to their
woes. The local leadership of almost all the vendors take the channel
for granted, and the formers regional (mis)management is loosing
partners' trust. Speaking to The
DQ Week, Udit Kumar Vasudeva, Director of Life Computers,
which is one of the largest sub-distributors of Varanasi said that,
there is no clarity, and vendors usually nullify their claims for a
mere two
to three percent shortfall in their already-swollen sales targets.
“Companies like HP, Samsung and Acer often lacks post-sales
service, and they do not have a proper mechanism to manage resellers'
schemes and claims. In addition, the vendors do not issue
TDS certificates to partners in the area, inspite of reminders,"
he said. According to Vasudeva, the service repair scenario at
Toshiba and Lenovo is also pathetic. The vendors usually
create lucrative schemes but unfortunately, their area managers keep
hold on freebies and rebate vouchers, which have caused discontent
among the reseller community in the area." Nearly 40 such
vouchers, ranging between 2,000 to 5,000 are still pending with
Samsung, and the scenario at Acer is also similar, where local
managers do not show any interest," he added. Another well-known
partner,
Sanjiv Jalan of Computer Shoppe said that vendors keep on inflating
targets, therefore MOP does not maintain in the region. However, the
vendors usually dump products in the market, and convince partners on
the pretext of attractive schemes and rebates, which in turn forces
the latter to sell products below the MOP." Unless the vendors
take a hit for themselves, the situation would not improve. And this
has become imperative for a practical pricing, otherwise the market
might bounce back sometime in future, if not improved," said
Jalan.