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Follow UsThe company is hoping high on its recent launch of VA-LED panel monitors and plans to launch a series of 3D television models and monitors in the coming days
Peter Chen, Executive VP (Products), BenQ spoke on the sideline of company's Global Distributors Meeting 2010 in Sun Moon Lake City in Taiwan
What are the hot products from BenQ for 2010?
BenQ has recently unveiled a range of 3D monitors and projectors that are well received in the market. These products will be the selling points in 2010. In 2009, we introduced a full series of LED monitors and for 2010 we are launching VA-LED monitors that deliver better color reproduction and an ultra-high contrast ratio.
VA-LED panels stand out from other solutions. They can produce true black with zero bright dot (ZBD) and even minimize light leakage, leading to better contrast. The viewing angles are also maximized to 178 degrees, both vertically and horizontally. We are using the 'BenQ Senseye Human Vision Technology' to increase image clarity and detail in the new product that is currently being shipped to different markets.
Where does BenQ stand in projector and LCD/LED products market?
Today, we have a range of digital projectors, LCD/ LED monitors, TVs, digital cameras, laptop PCs, e-book readers and storage devices. But our best sellers are our projectors and LCD products. The company is placed among world's top three projector market and among top six in LCD products.
The company has received over 230 international design awards in the past eight years.
BenQ is investing heavily on 3D products. How well is the company positioned to take on biggies like Sony?
We already have 15 models of 3D monitors ready for shipments. This will be gradually increased to 20 models by the end of 2011. In addition, we have two series of six 3D TV models in 2010. The adoption of 3D models have been slow due to lack of 3D content in the market. A lot of commercial users are looking for 3D projectors. Seeing the trend we have introduced a solution to convert 2D content to 3D in our camcorders this year.
I feel 3D can be accepted only if it can be enjoyable. Today the issues related to viewing angle and high cost exist. We are also working on a 3D TV which can be viewed without glasses. But this is still in the conceptual stage. Though we have achieved success in bringing a prototype we are still working on improving the view angle and other issues. I hope this will became a reality in the coming years.
When can we expect BenQ's solar powered notebooks in market?
The key for this product will be efficient use of sunlight or room light. We have already come out with the conceptual model which is 20 percent power efficient (which means it can absorb 20 percent of the energy that it receives from the source). I hope this will be introduced in the market within two years. We are working with our joint venture company to increase power efficiency. Latest tests indicate that we have been able to improve power efficiency to 22 percent.
BenQ has also introduced e-readers for Chinese market. How do you plan to compete with bigtimers like Apple iPad or Kindle?
BenQ e-reader is appreciated for its innovative touch controls. The six inch capacitive touch screen display enables instantly familiar, one-hand operation. Choosing a book, purchasing a new title, and consulting the table of contents require just a touch of a finger. Turning pages is as simple as a flick of a fingertip.
The challenges are many in this product category. Consumers are looking for affordable e-readers which can deliver relevant content at ease. Our company has entered into a collaboration with e-book Taiwan, an online bookstore offering online purchases of English, Chinese and Japanese e-books. Our customers can access a million popular comics, essays, magazines and novels that are available for purchase or free download on e-book Taiwan. This has positioned us strong in the Chinese market.
Sharath Kumar