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...unveils made in India laptops

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DQW Bureau
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Dell announced the launch of Dell 500, its entry-level laptops from its

Chennai facility. These notebooks are preloaded with Windows XP and Ubuntu

Linux, and are available at Rs 24,500. It is the first Dell notebook

manufactured out of India.

Rajan Anandan, VP and GM, Dell India said, “This notebook would be

affordable, easy-to-use and the only entry-level product with an onsite

warranty.”

The notebook will primarily target the SMB and educational segments, and Dell

proposes to go to market through both direct and channel means. It may be noted

that recently, Dell took the channel route by tying up with Tata-promoted

'Croma' store in Mumbai as its first retail partner.

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The facility located in Sriperumbudur near Chennai will now start producing

Dell desktops, laptops including premium XPS models for the Indian consumption.

Currently, this facility is capable of producing four lakh units a year and will

be expanded to produce about 10 lakh units over the next 12 months.

Earlier Dell imported laptops and a bulk of the computer components from its

suppliers in China and Malaysia. Now the components import would continue but

the assembly would be done in India.

Anandan said that the duty structure and poor infrastructure were the factors

deterring the suppliers from beginning their operations in India. “If there is

zero duty, the suppliers would start operating here, and then there would be

drastic price drop in the PCs and notebooks,” he averred.

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