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Energy Systems
recently launched its high-end D-Series online UPS, which has a
single system capacity of up to 300KVA, for the enterprise segment.
The series is mainly targeted towards datacenters and large
enterprises. During its launch, the company also emphasized the
importance of its channel network for garnering large revenues.
“Our latest UPS reduces
power consumption up to 30 percent, which results in a lot of cost
saving for customers. We already have a wide range of products for
SOHO and SMB users. This was our foray into the high-end consumer
vertical,” said RK Bansal, MD, Uniline. The D-series UPS systems
are designed as per the Indian environment condition and can function
even at 50 degrees Celsius. The 'green' factor is further aided by
the fact that air-conditioning is not required for the UPS to run
smoothly, which further cuts energy cost.
Elaborating on Uniline's
business model, Bansal said, “33 percent of our sales is through
OEMs like HCL, HP, IBM, Wipro, Acer, Dell and etc, 30 percent is done
through the government sector and the rest is taken care of by
distributors and dealers across India.” Some of Unilin
products,
such as the 600VA, 1KVA UPS and Online UPS up to 10KVA, are
mainly sold through the channel across India. Recently, the
company has introduced the 600VA Uniplus for the SOHO sector.
Similarly, the Green Line Series UPS is also another product for the
SMB market.
To keep its channel better
stocked and to increase profitability on both ends, Uniline plans to
appoint two to three distributors in each state and channel partners
in every district. “We would like to appoint dealers who have
capability to sell and distribute products, with some technical
know-how and infrastructure for providing after-sales support,”
elucidated Bansal.
To give its channel
partners the right technical and commercial knowledge, the company
conducts various training sessions all year around. The technical
seminar is aimed at giving its channel partners an insight into its
product line, while the commercial training discusses ways to sell,
government policies and distributor queries. Talking about the
company's expectation from the channel, Bansal said, “We are
confident about achieving a turnover of over Rs 100 crore through
channel partners in the coming year.”
also plans to
launch various incentives and promotional schemes, including
international trips for its channel this year.