TVS-E Day with ADPs

TVS-Electronics, the pioneer in channel activities, commemorated for the first time the ‘TVS-E Day’ - an occasion celebrated exclusively by all the TVS-E branches spread across the country with their Authorized Dealer Partner (ADP) sales executives on June, 14, 2003. 

TVS-E Day, another attractive initiative complementing the TVS-E Privilege Partner Program (PPP) and the iPoints Program, aims at evolving a closer relationship between TVS-E and its channel partners. TVS-E has come up with this new initiative to provide an opportunity for the sales executives of Authorized Dealer Partners (ADP) to interact with TVS-E. 

Such an interaction with the company, supplies valuable inputs to the sales executives on products, sales pitch to customers, discuss and give inputs on the iPoints program and most importantly celebrate their success.

Commenting on this initiative, D.Ramprasad, Head, (Channel Marketing and Distribution) said, “We expect to cover 500 executives across the country during the TVS-E Day every month. This is just the beginning of many such initiatives for the privilege partners and their sales force”.

PPP from TVS-E is an enhanced version of the ADP program, which was a huge success, since its inception in 1998. The PPP is a multi-tier reward based program, that entitles the dealers to a whole range of benefits and prizes based on their consistent performance. Regular interactions with the partners over the years have enabled the company to fine-tune this program, to address those specific needs.

Sales Executives are the backbone for sales and customer engagement. To enhance the bonding with TVS-E and reward for special achievements, TVS-E is announcing the iPoints program for the Sales Executives of its privilege partners, for which, they are entitled to points for the sales of TVS-E products. These points could be accumulated and exchanged for attractive gifts from the company. Every executive participating in the program can access his account through the company website,

www.tvse.com and update his points. This program also entitles the executive to other benefits like participating in the branch celebrations every month.

DQW News Bureau