Trifin to launch its own PC brand

Delhi-based Trifin Information Technology Pvt Ltd is all set to roll out its

PC brand by September-end. "We are diversifying into end-user engagement

and our PC brand is a part of our go-to-customer strategy," said Trifin MD

Ashish Agarwal.

Trifin is also considering expanding its reach. A plan to open offices in

Mumbai, Kol-kata and Chennai or Bangalore is in the making. That apart the

company is getting aggressive on retailing. It has converted its office at Nehru

Place into a retail outlet and is set to move into another office. "This

year we will segment our entire busi-ness operations into separate verticals.

While distribution and sub distribution will form a major chunk of our

operati-ons, we are looking at retailing seriously," said Agarwal.

He elaborated that in order to ramp up the scale of operat-ions it is

important to have a centralized office where all divisions can be coordinated

easily. Trifin is also in the pro-cess of implementing ERP and CRM solutions to

manage its backend operations effectively.

As part of its retail strategy, the company is looking at investing in

partner retail outlets in order to position its products effectively. Trifin is

also trying to gain a foothold as solution-provider. "We have been into

solutions since a year now. This year as we ramp up our operations, we are

looking at a higher growth rate in solutions as well. Government and large

enterprise projects are what we are looking at," said Agarwal.

Kusum Makhija


New Delhi