Trend Micro re-launches TVSP program

Trend Micro is re-launching its TVSP (Trend Value-add Security Partner) Program, closely on the heels of its launch of PC-Cillin 2003. Under this program, Trend Micro intends bringing a broader base of partners under its fold to sell its security products. 

"In its previous version of TVSP program, we were able to rope in about 200 partners. In its changed avatar, we are looking at increasing this base to 500," informed Ajit Pillai, Channel Manager (Overseas Business Unit), Trend Micro.

He informed that Trend Micro is now looking beyond pure software resellers for selling its security products. 

"We would be adding many SI's as TVSPs as they have the necessary reach and relationship to market software solutions/services to address security needs of SMEs," added

Pillai. 

By broadening the partner base, Trend Micro aims to garner bigger marketshares for its products like InterScan, ScanMail and ServerProtect. "These are not box products and require a great amount of value-add from partners in terms of service.

The TVSP program is designed to ensure that partners are scaled up appropriately to be able to offer value-addition on the products," he remarked.

Trend Micro has also launched couple of other schemes. There's one in which a partner gets a 10 percent discount on the list price of products, in addition to his margins and irrespective of his sales price. These discounts are then accumulated and partners can redeem any of Trend Micro product in lieu of this discount. There's also another scheme offering nearly 35 percent discount to end-users on purchase of

PC-Cillin 2003.

Goldie


(CNS)