Trend Micro leads the small business content security market

Trend Micro maintained its lead in the 2012 global small business content security market segment, with Trend Micro Worry-Free Business Security solutions. This was declared in the latest independent Canalys study of worldwide IT security.

"We would like to thank our small business customers for their continued trust in allowing us to protect their business year after year. We also would like to thank our channel partners worldwide for their support in helping Trend Micro to continue to be the small business content security market leader. Partnering with our channel is extremely important to Trend Micro and we would like to recognize our partners' commitment to representing, selling and supporting Trend Micro's Worry-Free security solutions. More small businesses and partners trust Trend Micro worldwide for their security than any other content security provider as the Canalys survey indicates, and for this, we have our partners to thank," said Magi Diego, SMB marketing director,Trend Micro.

The Canalys study, which outlines top content security market trends in the small business segment for 2012, reported that small business (defined as less than 100 employees) investment represented 28.4% of the total enterprise content security market ($2.3 bn) in 2012. According to the study, this represents an increase of 5.4% over 2011. Canalys forecasts this market will grow at a compound annual growth rate of 7.4% from 2012 to 2016. The market is expected to reach $2.5 bn in value by the end of 2013, a rise of 10.4% on 2012.

Many small businesses face increased IT complexity and security challenges as the bring-your-own-device (BYOD) trend gains momentum. The use of social media and cloud service adoption also continues to grow. In a recent poll conducted by Trend Micro over LinkedIn, 62% of the small business respondents reported they are concerned about company data on mobile devices, yet Trend Micro found only 20% of Android-based devices had security apps installed.

"There was greater demand for security solutions in the market during the past year. However, at the same time, many businesses were under budgetary constraints, thanks to the tough economic conditions. Vendors, like Trend Micro, reacted by providing tailored solutions with greater functionality with hosted options at more competitive price points," said Canalys Analyst Nushin Vaiani.

Trend Micro tackles these small business security issues with Trend Micro Worry-Free Business Security solutions - easy-to-use and cost-effective solutions that are specifically designed for small businesses. These products offer effective security with simple management and low resource requirements allowing small businesses to focus on running their business instead of their security.