Transsion Group has lately introduced Oraimo, its smart accessory brand in India.
In line with its brand philosophy ‘Keep Exploring’, the launch is aimed to help young Indians discover through a large range of cool, trendy, and smart accessories to add more excitement to their lives.
This launch will harmonize Transsion’s four mobile phone brands – itel, TECNO, Spice Devices and Infinix – and to add another exciting experience to the consumer’s overall ownership experience.
Oraimo aims to build on the success of its sister brands with its wide range of smart, innovative, and affordable accessories across various categories such as Power Banks, Headphones, Wearable Smart Devices, Speakers, Chargers, Cables, Protectors, Memory Cards etc.
Commenting on the launch Guoli Liu, General Manager of Oraimo, Transsion Holdings said that the emergent mobile/smartphone adoption and digital penetration in India are led mainly by younger customers across multiple geographies.
These users are always on the lookout for more, evolved offerings that is why we have decided to further augment their mobile phone ownership experience with Oraimo.
Oraimo products are already tremendously popular in some international markets, thanks to their creative and trendy style, functionality, user-friendliness and convenience. We are confident that Oraimo will delight our customers in India, allowing them to explore more, enjoy more, and create fun, lasting mobile-based experiences.”
The move comes close on the heels of the spectacular reception that Transsion’s mobile phone brands have received in the Indian market, thanks to their highly differentiated, best-in-class proposition.