Trade In Trade Out' with HP

DQW Bureau
New Update


In an effort to help customers drive down costs and increase efficiencies, HP

introduced Season Two of its 'Trade in Trade Out' program. This nationwide

program is aimed at all corporates and customers who want to upgrade their

existing high-end large-format printers in order to help their business obtain

more value from IT investments in the current economic climate. The new upgraded

HP printers will contribute to higher energy saving compared to laser/LED

products, thereby lowering the total cost of ownership for the customer.

Owing to the overwhelming response to Season One of this campaign, HP rolled

out this offer for corporates, wherein they can exchange and upgrade their

existing inkjet/laser/LED A1 size and above large-format printer/plotter to a

new HP designjet large-format printer at special rates. All purchases made

directly from HP partners like Tech Pacific, Redington, Kores and Savex are

eligible for this program. The exchange offer is valid for sales made up to Oct

31 and can be claimed latest till Nov 5. The products taken back will be


“In today's economy, companies are under intense pressure to develop a

leaner, more efficient IT infrastructure with lesser costs, while still

providing high-quality results. This program is in line with HP's commitment of

providing the best choice of products that meet the business requirements of our

global customer base, while balancing price and performance to help them

profitably grow their businesses with increased efficiency, higher-quality

output and reliability,” said Puneet Chadha, Director-Graphic Solutions

Business, Imaging & Printing Group, HP India.

With this program, HP aims to reach out to the corporate customers and

channel partners, to confidently build their competitive advantage and

successfully pursue new, profitable growth opportunities as the industry

transitions from analogue to digital.