Trade In Trade Out' with HP

In an effort to help customers drive down costs and increase efficiencies, HP
introduced Season Two of its 'Trade in Trade Out' program. This nationwide
program is aimed at all corporates and customers who want to upgrade their
existing high-end large-format printers in order to help their business obtain
more value from IT investments in the current economic climate. The new upgraded
HP printers will contribute to higher energy saving compared to laser/LED
products, thereby lowering the total cost of ownership for the customer.

Owing to the overwhelming response to Season One of this campaign, HP rolled
out this offer for corporates, wherein they can exchange and upgrade their
existing inkjet/laser/LED A1 size and above large-format printer/plotter to a
new HP designjet large-format printer at special rates. All purchases made
directly from HP partners like Tech Pacific, Redington, Kores and Savex are
eligible for this program. The exchange offer is valid for sales made up to Oct
31 and can be claimed latest till Nov 5. The products taken back will be
recycled.

“In today's economy, companies are under intense pressure to develop a
leaner, more efficient IT infrastructure with lesser costs, while still
providing high-quality results. This program is in line with HP's commitment of
providing the best choice of products that meet the business requirements of our
global customer base, while balancing price and performance to help them
profitably grow their businesses with increased efficiency, higher-quality
output and reliability,” said Puneet Chadha, Director-Graphic Solutions
Business, Imaging & Printing Group, HP India.

With this program, HP aims to reach out to the corporate customers and
channel partners, to confidently build their competitive advantage and
successfully pursue new, profitable growth opportunities as the industry
transitions from analogue to digital.