TP-LINK to turn more localized in South

TP-LINK is all set to explore big in South. The vendor is having big plans in terms of technology advancements, appointment of new channel partners and training, the vendor's strategy towards the South region is big.
Speaking to ‘The DQ Week', Ralph Chen Regional Sales Manager South, TP-LINK India, said, "Combined with the inherent value in every TP-LINK device, providing technologically advanced, high-quality networking products at extremely competitive products prices has seen the South become one of TP-LINK's primary growing growth markets in India, with sales expanding 185.3% in the 3rd quarter of 2012." He further spoke on the number of partners. "TP-LINK currently has a total of 15 regional partners in the South, and more than 1500 dealers selling our products. Our dealers cover a major portion of the Southern market. Working with the world's best suppliers, we ensure that what goes into our products is also of the highest quality, while ensuring that our prices remain some of the most competitive on the market. "

On the sale of the products he said that the ADSL, Wireless, 3G and SMB products have sold very well in the South. According to Chen, With India's rapid economic development, the lives of Indians are set to improve rapidly as well and with disposable income on the rise, products such as PCs, notebooks, tablets, smart phones and smart TVs will become commonplace in the home. In order to derive as much value as possible from these devices, users will require networking infrastructure in their homes and offices, for which TP-LINK devices are very well suited. 
"TP-LINK, in cooperation with our partners are participating at the CITA and CDAT exhibitions, are providing dealer meetings, road shows and training for our partners, as well as supporting them with promotions. What's more, we are actively engaged in helping them improve sales and service strength. ", he said further adding that "TP-LINK will be focused, together with partners, on giving more access to the market in order to further introduce the TP-LINK brand to dealers and consumers, and to expand distribution to different channel dealers, which will ultimately benefit end-users, providing them with more access to the world's best price-to-performance networking products."

" In order to meet increased demand, while providing our customers with the most cost-effective products, reliable and efficient after sales service and market products with real world applications for Indian end-users, we plan to launch our South Century Office in Bangalore. With a local team on the ground, we intend and are confident in our ability to take a larger percentage of the South market.", Chen concluded.