TP Link comes up with faith, reliability and new partners centric policies

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TP Link comes up with faith, reliability and new partners centric policies

TP-Link has come up with their distribution models, followed by support and channel policies to uphold their faith and reliability for its channel partners so as to ensure a model of good business practices and values.


Distribution Model

According to TP-Link as far as their distribution model is anything to go by, TP Link offers equal opportunity for all Regional Distributors to equally grow. There are no restrictions on RD’s or resellers to purchase product from some specific authorised body. The Company from its part is offering good margin to all the parties.

Special Focus

Talking about TP Link’s SMB business, the Company has started focusing on their SMB market from this year onwards and the growth in the SMB business space has been witnessed till now, according to the company. Also, TP Link from their end has organised events in 7 cities named ‘Interface’.

“Events like Interface are part of our initiative to be aligned with partner community and assist them on redefining their business models and draw target segments to explore more business opportunities. This program represents one of the top strategic initiatives for TP-LINK, we have made significant investments to ensure our relationship with partners, resellers and SI’s are strengthened. At the same time, we are overwhelmed by the interest shown by our partners for this event; this will help us collectively Grow our business and create profitability through shared learning and best practices.” informed Sanjay Sehgal, V.P. SMB at TP-LINK India.


TP- Link is a channel oriented and channel driven company in which their 80% business comes from the channel space. According to the company officials, TP-LINK doesn’t sell directly to the online market which is there.

Channel Connect

TP Link has appointed sales representatives in all regions across the length and breadth of India, who daily visit market and partners in their region for all help and support. Also, TP Link is organising Spain calling event for their partner and lots of other channel centric programmes for partners.