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Japan-based company
successfully completed 25 years in the IT product business and has
launched a complete new range of products.
Tengguo, Director, PC
Division while sharing the plans said, “Our product line has
increased from 10 to 30 across all ranges. We are targeting almost
all the verticals, especially the education sector because a number
of new age laptops, netbooks and notebooks are designed keeping
youngsters in mind.” Toshiba has launched a entire new product line
for consumers, enterprises and commercial sectors. Sivakumar N, GM,
PC Division commenting on the marketing strategy said, “We are
conducting programs for our sales force and channel partners. We are
in talks with 20 key partners from Karnataka and training them on our
products. We have clearly explained our goals and partner schemes,
which will be more customer focus and special partner will roll out
soon.”
The company is planning to set up 25
flagship stores and 125 non flagship stores across India. Tengguo
said, “There is not much awareness about Toshiba brand amongst the
consumers. This year we want to dispel all that and come into the
market with a bang. 25 years in the business speaks volumes about us
and partners can see for themselves that we are a stable
organization.” Apart from Bangalore, Toshiba has conducted programs
in Chennai and will be conducting soon in Mumbai and Delhi.
Sivakumar said, “Apart from the
promotional activities, we are on awareness building program too.
Hence we have conducted programs in SP road and similar places for
the partners to have a first hand look at our products.” Summing
the partner benefits he further explained, “There will be a wider
range of products across all price tags so that a customer has many
options to choose from. Apart from that we will be investing heavily
on product marketing as well. The flagship stores will be created in
heavy traffic centered areas and we will be investing in the
partner's establishment heavily. The idea is to make the store look
world class and house world class products. Even in non flagship
stores, there will be a dedicated Toshiba corner.”
The company currently has 65 service
centers, which it plans to increase to 75 across 55 cities.
Explaining the reason behind this, Sivakumar added, “A partner or
customer need not travel too far to find a service center. For
example, we have service centers in Bangalore, Mysore, Mangalore and
Hubli. This will cover Karnataka on a whole, we are planning similar
setups in other cities as well. Tier-2 cities show lot of growth and
volume as shown by Tier-1 cities. We are currently looking at
expanding thrice the current setup. We have 600 dealers on board out
of which a few selected partners will be owners of flagship stores.
This is an ongoing exercise and as and when we move forward, we will
continue to elevate more partners to this level.” Toshiba is
planning on organizing more road shows across 25 Tier-2 cities next
month.