TITA kick starts “Awaz Do Techies” campaign

The Telangana Information Technology Assocaiton (TITA) has joined hands with an international political research and strategy organization 'Pramanya Strategy' to promote higher voter turnout rates in upcoming GHMC elections. The association has rolled out 'Awaz Do Hyderabad - Awaz Do Techies' campaign to encourage IT professionals to cast their votes in the upcoming elections.

 ‘Awaz Do Hyderabad - Awaz Do Techies’ campaign ensures that the power of setting election agenda lies with public who cast vote and not the political parties that seek votes. ' Pramanya Strategy' has successfully done similar kind of projects in the US. The agenda will be passed on to the political parties and the candidates so that they make an informed strategy while going out to seek votes and make promises.

"TITA feels responsible in bringing the awareness to the techies in the city about the importance of casting their genuine vote in the upcoming civic body elections. We feel proud to be partnered with Pramanya Strategy which is trying to make this change to ensure our message reach right people to increase voter’s turnout."said TITA president Sundeep Kumar Makthala.

"It has been alarming to realize that well educated, technological crème of Hyderabad those work in the IT industry has extremely lower turnout. One of 'Awaz Do Hyderabad' campaign goals is to reach out to those techies who are socially conscious but don’t perceive these civic elections as crucial. We are collaborating with TITA who will be playing crucial role in reaching out to those Hyderabad techies online and on the ground. TITA has done various social activities in the past and is a well respected organization in the techie community. Together, we will be working on public at large to set the agenda for this GHMC election while promoting voter turnout,” said Pramanya Strategy chief Hari Kasula.

 An IVR phone number (8471055557) with multiple lines will be used for people to call and leave their messages for inclusion in the agenda. Similarly, Twitter handle '@awazdohyd' and a Facebook Page '@Awaz Do Techies' will be used for the campaign. Voters can also leave WhatsApp messages, give missed calls or post the message in social media using the hashtag #AwazDoHyd for the information. This project will run for next 2 weeks (until the GHMC Election Day) with a goal of promoting higher voter turnout rates by way of civic-engagement in the election process.