Tirupur Information Technology Association (TITA)

TITA has scored well on
parameters like timely election, awareness program, social activities
and updating the website. What are the factors that helped you
achieve this?

We never compromise on our
regular association work. We are in constant touch with our fellow
association members and we always believe in maintaining a healthy
relationship among our community. In the long run, this will help us
move ahead and achieve our goals. TITA has always worked and will
work for member partner benefit and for the betterment of the
industry.

Being at rank 7, do you
feel that there is a room for improvement? Please elaborate.

There is a lot to improve
on the work front definitely. We have covered more than 90 percent of
the dealer community in our region. But at the same time we feel that
this ranking is a great achievement and a great honor for us. We feel
proud of this achievement, since it is only the third year of our
formation.

What are the challenges
that your association face, and how are you responding to them?

At the time of the
association formation, the vendor — channel interaction was very
poor in our area and with the help of our association activities, it
has improved. But this relationship needs to improve even more. We
are concentrating on more vendors in our region.

Feedback from members
is one of the key parameters that determined your positioning. What
were your members-centric activities that you have undertaken?

We have connected with our
members through healthy relationship and regularly conducted off-work
activities. All our association
members are connected through land line 'Centrex' and mobile CUG by
Airtel. This year we conducted sports day, two-days tour program and
member's family get together and many more engaging activities.

What will be your
initiatives to accelerate business activities in the region? Any such
activity that you have recently undertaken?

We had conducted an IT
exhibition in our region exclusively for our members and it turned
out to be a grand success. Such events will be conducted in future as
well. We also conduct regular monthly meetings and discuss the
issues, that we are facing in our region. Interaction with more
vendors through our meetings will be undertaken and we will ensure
that our products are available with the sub-distributors within the
city. We also want our members to share their feedback and opinion
with us, so that we know how we are faring. It will help us analyze
our work better.