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Tirupati: Price Matters

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DQW Bureau
New Update





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Tirupati is one of the most revered

places of worship for Hindus, especially South Indians. It is located

in Chittoor district of Andra Pradesh. It's is well known for its

famous Venkateshwara Temple, which is surrounded by seven hills

namely Seshadri, Venkatadri, Garudadri, Narayandri, Vrishabadri,

Anjanadri, Neeladri. Because of the presence of hills, the deity is

known as ' Yedu kondala wada ' in Telegu, which means resident of

seven hills. Apart from the Venkateshwara Temple, Tirupati is also

known for its wooden toys and copper articles.

Leaving the tourist attractions aside,

Tirupati is home to more than 50 computer dealers. The city is a

growing hub for the education segment and SMBs. It has well-known

engineering and medical colleges. Due to its close proximity to

Bengaluru, Chennai and Hyderabad, Tirupati is a fast growing tier-2

city. Tirupati has an active association called TCDA ( Tirupati

Computer Dealer Association ). Like all upcountry cities, this city

is also not free of problems. Warranty poses a huge problem for

dealers and service is always in demand. P Ravi Babu of IC Tech and

Secretary of TCDA said, “There are few service centers and when

ever we face issues, we either take it to Bengaluru or Chennai. It

will be nice if we can have service centers in Tirupati. The customer

also feel assured and we will have few logistical problems.”

Almost all the leading brands like

Dell, Compaq, HP, Lenovo, Acer, Samsung etc are present here in the

market. Home and SMB segments form the major revenue vertical. B

Prashanth Srinivas Murthy, Proprietor, Micro Computers said, “I

deal in networking products from Microsoft. The main problem which

dealers like me face, is service issue. We get maximum DoA cases and

each case takes more than a month to solve. I have to face the brunt

of the customer. When the margins are so less and so much of

competition, it will be nice if the vendors can have a simplified

process for after-sales service. Tirupati is a growing market and the

overall turnover is also close to 80—1.5 crore. Atleast the

distributors can take notice of this problem and do something in this

regard.”

The city also has presence of telecom

partners who time and again try to get into IT selling. Srinivasulu

Reddy of Hitech Computers and President of TCDA concluded, “Since,

it is a growing market, issues are bound to arise. Price variation

poses a problem .The agenda of our next meeting is to discuss

possible solutions to all the existing problems like warranty,

service, price and stock.”

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