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times are leading to changing demands. Today, consumers are always on
the move and need devices and peripherals that are portable and
mobile. We are working towards redefining and simplifying the digital
lives of our users. We are also bringing innovative and intelligent
devices in our 'Freedom From Desktops' series which are not only
wireless but also boast of enhanced power efficiency features.
and notebooks in general have performed far better than desktop
computers in terms of experience. This has resulted in huge demand
for laptop accessories. The products being developed today are
customized to the consumer's workstyle and lifestyle with rich
features, stylish and classy outlook. Multi purpose products like
'tangle-free' wireless mice like Amkette's ELEMENT are in great
demand.
have a number of products which enhance the laptop/notebook computing
experience like Flash Link - an 'Instant SyncShare' device which
enables seamless transfer, sharing and syncing between any two
laptops/PCs. Folder and Outlook Sync options give users the advantage
to sync e-mails instantly, especially useful for busy professionals
who are forever on the go and switching between their main computer
and the travel netbook. With this device, Amkette has brought a whole
new product category to India. Another important offering is Wi-Key
Touch which is wireless keyboard and mouse combo. Wi-Key Touch is a
laptop without the screen and works like a remote control to a
laptop. The first of its kind Wi-Key touch is a complete enabler of
freedom from desk computing experience and enhances computer
accessibility from anywhere in room.
are also offering Atom mouse with a retractable USB cable for
Netbooks and Laptops. Laptop users can have a clutter-free experience
with ATOM; as the special cord is retractable and can be adjusted to
the desired length to prevent tangles. We also offer Turbo 7 Port Hub
and charger which provides 12mbps speed for all seven ports and high
speed card reader. We have recently launched ELEMENT mouse and also
have a number of laptop sleeves in various colors and sizes.
is a boom in laptop accessories market due to laptop sales in India.
The work scenario is also changing and more and more companies have
developed work-from-home policies. This coupled with a steady decline
in the prices of laptops in India have led to a revolution of sorts.
Market is very diffused with a broad range of accessories and hence
difficult to quantify. But one thing is certain, the market is
growing at an accelerated pace. We hence witnessed a growth of 35
percent YoY in our own 'Laptop Essentials' segment. Right now the
biggest challenge to laptop and laptop accessories market is the
emergence of tablet PC's.
attention is given to design every product so that it suits the
users' lifestyle along with its own functionality. We have special
mice in the 'colors-on-the-go' range, targeted at women which comes
in pink and orange colors. Similarly we have gaming mice with high
DPI along with the ELEMENT which is a luxury mouse and comes in royal
colors like gold and silver. More and more users are becoming mobile
today. This means more opportunities for laptop peripherals and
accessories. Laptops are increasingly being used in corporate
environments as well and are the preferred option when compared to
desktops across industries and sectors. Therefore, we see a huge
untapped potential in India in the years to come.