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The PC Utsav is just the beginning of IT growth in Amravati

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DQW Bureau
New Update



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The IT market of Amravati has suddenly gained momentum with the success of
the second PC Utsav, organized by the Amravati Computer Dealers Association (ACDA)
along with The DQ Week–the official publication for the expo. The three-day
event, which lasted from Dec 20-22, witnessed a lot of activities. With a crowd
of over 50,000 spectators, it has earned for itself a lot of appre-ciation in
the market. There were around 55 stalls and six pa-vilions, as comp-ared to last
year, in which the nu-mber was only 44. It is notewo-rthy that even a nominal
incre-ase in margin is a major achieve-ment for a C class city like Amravati.

The inauguration ceremony was graced by the presence of Sunil Deshmukh, MLA
of Amravati, Vasudha Deshmukh, Minister of State including B G Kangale,
Commissioner of Police, Mahara-shtra among others.

The event saw end number of participants inc-luding almost all the IT majors,
in the arena of computers, telecom and office automation. Com-paq HP, Epson,
Samsung were some of the important players. AMD enjoyed 30 percent share in the
expo, while Intel, which was one of the official sponsors for the expo, had
surpri-singly taken a backseat. "The reason for this is still a
mystery," commented Sandeep Agarwal, President, ACDA.

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While talking about the kind of response gathered, Agarwal said, "It
created a boom in the market. There was a demand to extend the exhibition by
another day or so. But this was not feasible on our part, due to lack of
required infrastructure. However, we would definitely plan out a four-day event,
next year."

Elaborating further, he pointed out, "Last year, the PC Utsav was just
in its preliminary stage. We were unsure of the response. But this year, there
has been a lot of development. Moreover, it was basically an IT exhibition and
no seminars were organized."

Said Amarjeet Singh Juneja, former Secretary, ACDA and this year,
Executive-in-charge of the PC Utsav, "We are happy because thi-ngs worked
out the way they were plan-ned. Our sole pur-pose was to educate the ignorant
masses of Amravati about the latest develop-ments in IT, so that they no longer
purc-hase any product, just for the heck of it, but rather for its utility and
conve-nience. And this was one thing we have noticed after the exhibition."
He explained further, "As compared to the previous year, when there were
basically small-scale enquiries, this year it has increased manifold. This can
be termed as the profit-margin for ACDA, in terms of volume and value. In short,
we have managed to make this small city visible on the IT map."

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However, this is just the beginning. Amravati still has many miles to go and
this could be only possible, as stated by both Agarwal and Singh, "only if
the industry decide upon a set of transparent policies for the vendors, so that
more and more brands can enter the market. This would definitely bring the
state-of-art technologies into the heart of Amravati."

Parinita Baroowa

Mumbai

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