"The market for laptop accessories would continue to grow"

Today we see that
enterprises and SMB segment is replacing desktops with notebooks in a
big way. The aggressive pricing is creating a new set of aspirants
buying notebooks. Availability of large varieties of accessories and
value products at competitive prices, the brands are able to meet the
expectations of buyers looking at value products, and this is
accelerating the growth of accessories.

As we see around, the
profile of a laptop user has expanded in a big way, from working
professionals to youngsters, students, housewives etc. This group of
users have opened up the necessity of a wide range of consumer
lifestyle products that compliments a laptop. We see a great demand
for accessories like laptop bags, headsets, external drives,
batteries, adapters, wireless mice and USB drives propelling this
market.

We currently offer
Sennheiser headsets, batteries for all the laptop brands, memory
upgrades, adapters, external hard drives, mice, keyboards, graphic
cards and USB drives. The latest in our portfolio is the Sennheiser
headsets. This premium brand is robust and durable and offers precise
and powerful sound equipped with ultra nice cancellation and ensures
remarkable comfort.

The growth has been
phenomenal since laptops are increasingly replacing desktops. One of
the important factors is the availability of high storage space (like
320 GB and 500GB along with 3GB DDR3 becoming standard across all
models) and great computing power. Laptop batteries are one of the
key accessories driving its growth since they have a life of around
two years. The buyers have the flexibility to choose either
compatible or original as per their budget, though both comes with
similar life span.

With a variety of brand
available, it is difficult for the customer to choose from the lot.
Reliability is another issue; the vendors need to educate the
customer so that they are assured. Fake and low cost products are
easily available which tempts the first time buyer. Difference in
pricing is also a key factor, since prices differ from reseller to
reseller.

Education is important,
vendors should invest in educating customers about the availability,
pricing, genuine accessories and support issues. Though some of the
accessories are model-specific like batteries and adapters, majority
of the accessories are compatible across different brands and mostly
plug and play. Headsets for example come in a variety of plug-in
options like-mini jack plug, ¼ inch plug, 2.5 MM plug,
multi-pronged and USB to suit a variety of devices.

The market for laptop
accessories would continue to grow since people are looking at
genuine and value products and they are willing to pay a premium.
Also the consumer is becoming more aware to invest in the right kind
of accessory.