The idea is to democratize design

What's new in the Autodesk stable for its platform and emerging business

solutions?



Modern day design trends are shifting because of external conditions like

global warming, carbon footprint, etc. These factors have led to change the way

buildings and construction designs are conceptualized. And we have identified

that we need to device a set of products, which could help architects design

accordingly. Till now we had products like AutoCAD, which focused on automation

of the design and engineering. But now we are trying to realign our products

keeping in mind the current trends, ie, sustainability along with the look and

feel of products. We are releasing newer versions of our products with new

features, like the AutoCAD 2008 or AutoCAD LT, which is the low-priced version

so that more and more user can afford them.

Secondly, we have started to look at and identify newer and emerging

verticals that need design solutions like utilities, electrification grids,

process and power plants, oil and gas, etc-spaces where we have not sold our

design solutions so far. The idea is to democratize design.

Amar Hanspal Senior VP, Platform Solutions & Emerging Business Division, Autodesk

Could you tell us a bit about Autodesk's emerging business division?



Talking about processes and plants, there is so much happening around. There

are the large oil refineries, food and beverage manufacturing plants,

pharmaceutical plants, interior designers, plastic furniture manufacturers, etc;

all of these factories need to do a lot of design work wherein our products

befits perfectly. So our current strategy tends to verticalize AutoCAD and

customize some of its functionalities to suit the needs of these emerging

verticals. A fine example to this would be the AutoCAD Map.

What is your take on the Indian market?



We see no reason of slowdown of India's economic growth, and hence, are

quite focused to invest or tailor our products to suit the Indian market. We

have also increased our presence in order to have better control on our channel

partners and customers. India has surpassed its image of being a follower and

marching toward overall economic growth through various industrial growths like

infrastructure building and construction, engineering, process and plants,

manufacturing, television and broadcasting, animation, urban or city planning,

GIS, etc. And we are ready to provide more attention to this market and are

pretty exited about the huge potential the market has for us.

Piyali Guha


piyalig@cybermedia.co.in