"Indian companies should look at deriv-ing new business models around
software and it should not be just marketed as a product but as a solution.
Getting software license for the code is just one part of the over-all game.
Companies can also look at a monthly annuity model revolving around solutions
built upon products. This can reduce the initial investment on the customer's
part, however the engagement can be held for a longer period." Pradeep
Singh, Chairman and CEO, Aditi Technologies stated this at the panel discussion
on 'offshore product development'.
Dwelling upon the software product development scenario in the country, Ajay
Kela , President, Symphony Services India said that India has seen three waves
of IT evolution and the next wave is definitely going to create internationally
acclaimed software products from the country.
"The first wave was primarily focused on Indian companies servicing IT
departments of global MNCs, the second wave was for the BPO sector and the third
wave for US based comp-anies to seriously look at India as an important
outsourcing destination. Now the next wave would take India into the global IT
product map and the country should move towards achieving that," he added.
Informing about the untapp-ed domestic market for IT products, Gowri Shankar,
CEO, Aspire Systems said that there is a dearth of fine-tuned soft-ware products
for big public and private organizations in the country and Indian IT industry
should fast tap this potential market.
"There are a lot of big organi-zations, which develop software
applications for themselves. Indian software industry should fine-tune itself to
cater to this segment and develop scalable products for big private and public
sector companies on the domestic front," he explained.
The panel discussion was a part of NASSCOM'S product forum exercise and
attracted more than 40 participants from the Delhi region
CyberMedia News
New Delhi