The DQ Week Tech Caravan rocks Chandigarh

The event witnessed an august gathering of the city's top 50 channel partners

Nivedan Prakash
New Update

Set amidst landscaped gardens and parks, The DQ Week Tech Caravan made its next stoppage at the 'Fort of Chandi - Chandigarh', on April 27. Organized in association with the apex body of computer traders in the city, First IT Forum, at Hotel Park Inn, the event witnessed an august gathering of the city's top 50 channel partners.


The partners chose this occasion to bring out the issues plaguing the local IT market. Representing the partners of Chandigarh, Sanjeev Walia, president, First IT Forum, highlighted that the association has always played an instrumental role in resolving issues between the partners and the vendors adding that the national distributors should always try to bridge the gap between dealers and vendors.

"Today, we don't see any dedication from the business managers of national distributors. These people are not aware of the market trends and what are the expectations of the dealers or resellers. This has led to the emergence of confusion and unethical business practices in the market. And ultimately, there is a breach of trust between partners and distributors," added Walia.

Adding to it, Sulalit Gupta, MD, Global Systems and an active member of First IT Forum, asserted, "As the Chandigarh IT market is flooded with 'fly-by-night' suppliers, we expect all the dealers of this city to not buy products from unknown and also suspicious suppliers for petty margins. Besides, distributors should work with selected partners wherein they should fix up parameters for selecting those partners."


Besides highlighting various activities undertaken by the association, Walia also urged The DQ Week to take up these issues at the national level too, so that their voices are heard even by the top brass of the vendors as well as distributors, apart from the local level.

At the end, all the dealers and resellers requested all the national distributors present at the event to support them further asking them to trust the apex body, and work hand-in-glove so that there is a healthy competition in the Chandigarh IT market.

Meanwhile, vendors like Norton, Busy Infotech, and Portronics, who were associated with Chandigarh Tech Caravan as sponsors, showcased their products and solutions to the assembled delegates. While Portronics displayed plethora of its interesting products like portable projectors, scanners, and smart TV converters, Busy Infotech explained the company's channel policies and strategies and also gave a brief of its whole channel ecosystem. Besides, Norton also announced a channel scheme for the partners present at the event.