The DQ Week Tech Caravan: Bihar IT Association calls for revival

The DQ Week Tech

Caravan, a recently started upcountry market based partners tour,

reached its second destination in the capital of Bihar, Patna, after

receiving successful response from Pune city. The event was organized

in association with Patna based Bihar IT Association (BITA).

Witnessing the participation of about 60 channel partners from the

city of Patna as well as the neighboring cities, the event kicked off

with presentations by ESET India, the leader in proactive protection

against cyberthreats and one of the partners of the event. This was

followed by the presentation from Go IP Global Services, which was

the associate partner of the event.

In the first

presentation of Subir Roy, area sales manager and regional manager,

ESS Distributions (exclusive distributor for ESET products in India)

said, “We are looking at getting more channel partners and

increasing the availability of ESET solutions at every level in the

eastern region. Having a strong presence in a new market is our main

objective and by providing higher margins and better sales

satisfaction to our partners, we at ESET see ample opportunity for

our East based partners in all segments be it corporate, SOHO or

end-user markets. I'm confi dent and looking forward for the

partnership.”

The company has

also launched ESET Smart Security 5 and ESET NOD32 anti-virus 5 for

home and SOHO users with features including ESET Live Grid, cloud

based reputation and protection technology, removable media control,

parental control (only in ESET Smart Security 5), Host- ased

Intrusion Prevention System (HIPS), and gamer mode. Seeing the

success of the scheme named, 'Drive Smart with ESET,' the vendor

is all set to launch another channel incentive scheme in the coming

months. Post the in-depth presentation of ESET, it was time for

Girijesh Mishra, national head, channel sales, Go IP Global Services

to address the gathering with its new product launches and also

intended to have partners feedback on their products. Mishra talked

at length about how effectively the company is executing large

system integration projects in the IT and telecom space in the

country and their key areas of strength including design,

implementation and management of wired or wireless access networks,

platform solutions, data center solutions, and infrastructure

management services. Besides, the company is aggressively looking at

penetrating the eastern region market while creating a strong

foothold in Patna through more and more partnerships with the local

channel.

The last highlight

of the event was the interactive session by SN Prasad, president,

BITA. In his address, he vividly captured the current status of the

association and urged its gathered members and non members to show

their interest to restart the association activities. As in the

present situation, the case looked quite gloomy with the postponement

of its annual elections as well as the expo to February next year.

Moreover, partners prevailing issues such as MRP, service support by

major vendors like LG and Samsung were also discussed at length. On

the development of CITA, a confederation of eastern associations,

Prasad stated, “CITA is now actively formulating trade practices

policies as well as solving trade disputes.”