"The demand for laptop accessories has undergone a complete makeshift"

Laptop accessories industry is very
dynamic, where customer behavior or expectations shape technology
innovation and product design. With mobility being the key word,
consumers are expecting increased convenience, greater mobility and
seamless experience that duplicates the reliability of wireless
solutions. Hence our wireless keyboards and mice are seeing a lot of
acceptance in the market. Video is fast becoming a key application
across all four screens (PC, TV, smart phone and the meeting room
screen) In our expertise in webcams and video calling services, we
believe that we can create a seamless video experience across the
screens.

The shift from analog to digital, and
from modem to broadband access, is changing the face of digital audio
entertainment. Logitech offers a wide array of products at various
price points and we expect huge growth in this segment. Emerging
markets like India, Brazil, Russia and China are the key growth
markets for us with an increasing number of consumers who closely
match the profile of the target customer for our brand. In addition
to this, factors like social media, increasing broadband penetration,
increasing digital audio and video content is changing the way
technology is consumed. Moreover stiff competition is driving the
prices down, making them more affordable, and as consumers demand an
enhanced computing experience, the demand for laptop accessories will
also grow.

The demand for laptop accessories has
undergone a complete makeshift and Logitech is closely observing the
changing consumer behavior and consumer preferences while operating
their laptops. Today, we offer a wide range of accessories like mice,
notebook speakers, HD webcams, cooling pads, headset and lapdesks
which take the computing and entertainment experience to a whole new
level. Logitech's laptop accessories range are customized to fit
the needs of each individual. It comprises of corded and wireless
mice, notebook speakers, headsets, HD webcams, cooling pads and
lapdesks. Each range comes with an innovative and cutting-edge
technology. Mouse and keyboards come in combo and as separate
entities too. In case of mouse, we have large range of mice, however
performance wireless mouse M950, which features Logitech's
Darkfield Laser Tracking technology (the only mouse that works even
on glass surface) is one of its kind..

Consumers are increasingly using their
laptops in unstructured spaces such as couches and beds for a better
and comfortable experience. A sleek and energy-efficient cooling pad
becomes very critical in such scenario to avoid overheating, slow
device performance and even furniture damage. Logitech offers a wide
range of lapdesks that provide enhanced computing experience without
sacrificing comfort and are seeing a lot of traction in the market.
One of our recent innovations in this space is our N700 which is a
cooling pad plus a laptop speaker bundled into one. We believe that
Logitech is the world leader in digital navigation, music and video
entertainment, gaming, audio and video communications over the
Internet, video security and home-entertainment control. We will
continue to introduce new products in all these segment and work
towards creating new levels of computing and entertainment
experience.

In India, computers are still
considered as an aspirational product and hence the government's
focus on other issues can be justified. However, computers are now
fast becoming increasing mainstream and are used in areas like
education, healthcare, e-commerce, etc. I think the government
should look at this sector seriously and introduce measures that can
help us deliver quality products at affordable prices.