Texonic Instruments enters the volume game

To distribute LITEON, AlphaShield and HCL Peripherals networking
products

In a move to diversify business and handle both volume and value
products, Texonic Instruments, a leading networking solution provider, has added
up LITEON range of optical drives as its distributor for Tamil Nadu and
Pondicherry region. This is the first time Texonic is getting into volume
business, while D-Link motherboard is more of an extension of its tie-up with
the principal company.

"LITEON is a leading global brand and OEM supplier to many
multinational companies. LITEON products are known for their quality and they
are quite strong in DVD technology solution. We are confident of this new tie-up
which will increase our business manifold," said Nitesh Bhandari, Director,
Texonic.

LITEON is exclusively distributed in India by Mediatech while
Texonic has signed up with them for this region.

"As DVD is the future, our main focus would be here and we
will market the products only through authorized dealers. However, for CD-R and
CD-RW, we are planning to supply directly to the resellers," explained
Bhandari. He is betting big on DVD products and pointed out that during next
year the price difference between DVD and CD products will narrow down, which
will help the growth of DVDs in the market. Initially, the company plans to move
1,000 drives per month. "Soon, LITEON is getting into the media market too
(CD & DVD media)," he added.

In another development, Texonic has signed up with Bangalore-based
Visesh Inc for distributing AlphaShield Internet security product. Visesh is the
exclusive national distributor for Canada-based AlphaShield, while Texonic has
been appointed authorized distributor for Tamil Nadu and Pondicherry markets.
"AlphaShield is a fool-proof system which offers high degree of network
security and we are targeting home and small office to promote this solution. It
is priced at Rs 12,000 in the market and we are tying up with Dishnet and Bharti
to bundle the solution with their Internet service," disclosed Bhandari.

Texonic had recently tied-up with HCL Peripherals for promoting
their racks and accessories in Tamil Nadu, Pondicherry and Kerala. "This
move is to strengthen our offer and service in the market. Now, we are providing
end-to-end solution in the networking business," he commented. The company
has also added a new product–wireless antenna (RF antenna), under its own
brand name, which is being imported from Taiwan and sold in the market among
system integrators for a price ranging from Rs 5,000 to Rs 15,000.

"We want to grow Texonic as a multi-faceted company and all
these new tie-ups will help us in the activity," added Bhandari.

S Gopikrishna

Chennai