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Nisha Kurian
Tech Zone would be the first exclusive gadget store in India. Initiated by Chennai-based Texonic Instruments, the first gadget store has been opened in Chennai at the posh Spencer Plaza. The company is appointing franchisees to open similar gadget stores in Delhi, Mumbai, Hyderabad, Pune, Bangalore and
Coimbatore.
"Every country has an exclusive gadget shop. But in India nobody is in this frame and we are the first one to enter this trade. Here we are concentrating on those gadgets
that one would find only in foreign countries. The products are directly being imported from manufacturers based in Taiwan, Czechoslovakia, US, Italy, Hongkong, Korea and China," said Naveen Bhandari, partner, Texonic Instruments. Tech Zone caters to digital home products, touch screen remote controls, wireless cameras, voice recording pens, spy cams a.k.a. Tehlka cameras, currency counting machines, wireless home security products, special cellular accessories etc. Tech Zone has close to 250 products in display. "We have already planned what products should come for the first one year. So every ten days we have new arrivals in the store from our sources. The response from the customers is overwhelming. We are getting high caliber customers who come back again to purchase. We are not applying any marketing strategy. Those with a passion for gadgets will visit us again," said
Naveen.
35-year old Texonic Instruments is for the first time in its history appointing franchisees. "In Coimbatore we have already appointed a franchisee for the gadget store. We will be supporting them with the infrastructure, technical know-how and training about the product. By 2003 we intend to complete the work of appointing franchisees in Delhi, Mumbai, Hyderabad, Pune and Bangalore. In Bangalore the work is almost in its final stages. All our gadget stores will look similar in its color, design and product display," he said. Tech Zone intends to break even during the first year of its operation and they are expecting a turnover of Rs 1.5
crore.
Wireless Home Security System, manufactured by Czechoslovakia-based Jablotron was the latest launch in Tech Zone. The company is an award winner for security systems for home/office segment based on the Bluetooth technology.