Texonic forays into power supplies

Texonic Instruments forayed into the power supplies vertical by adding
Huntkey power supplies to its existing ICE brand. Texonic is one of the
distributors of ICE brand, which includes, UPS, cabinets and racks.

Nitesh Bhandari, CEO, Texonic Instruments said, “ICE has taken the
distribution of Huntkey range of higher-end power supplies, and has in turn
appointed us as the distributor for Indian market. Huntkey consists of four
ranges of power supplies-V-Power, Green Star, DH power and Titan.”

“Today, customers want high-end graphic cards, motherboards, huge processing
speed and greater cooling. There are only few players in this segment, and
market is just picking up. So we thought this is a good time to enter into the
higher-end power supplies segment,” Bhandari said.

Nitesh Bhandari CEO, Texonic Instruments

ICE also has few regional distributors like Eastern Comnet in Kolkata,
Sejutronics in Mumbai and Data Systems in Secunderabad, and has plans to expand
its network by appointing 25 to 30 sub-distributors across the country.

On the performance of ICE as brand, Bhandari said, “For the UPS and racks
segment, we are getting good response. Another reason for adding the power
supply into ICE brand is to increase its brand image.”

Texonic is looking to sell around 25,000 units within one year. “To be very
modest, we are just looking for about 10 percent of the marketshare in a year.
We have priced this product competitively and offering a five-year warranty,”
Bhandari informed.