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Technocrat forays into national distribution with A-Data

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DQW Bureau
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Shedding away the tag of being restricted to a region, Technocrat has forayed

into national distribution space with their business venture with A-Data. “Last

December, we struck a deal with A-Data for distributing their products across

the nation. February onwards, we have been distributing A-Data USB drives

nationally especially focussing on the East,” said Asif Khan, Joint Director,

Technocrat.

The company has been looking for venturing into national distribution for

quite some time, waiting for the right opportunity and the right vendor. A-Data

entered the Indian market last year and with their range of USB drives, the

vendor along with its distributor is hopeful of its success. “A-Data products

are of good reputation and the company is the second largest in the world in USB

drive space,” Khan claimed.

“Technocrat has strong presence in the East and we have expanded in the

North. Also, by August-end we will be having presence in Mumbai and by the

year-end we will be covering Chennai too concluding our national presence,” Khan

added.

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Technocrat is distributing the products through its branches in the East and

has appointed CNS agents where the company is not in place yet. In this

endeavor, Technocrat is looking for partners across the nation for A-Data.

Speaking over the decision to move to national distribution, Khan said, “We

have 15 years of experience in the channel space and were looking for a national

venture. The USB market in India is flooded with products of just two big

vendors where competition will be tough. However, I am sure of its success as we

are focussing on strengthening our channel base across India”.

The company in order to popularise the USB drive is focussing on aggressive

marketing techniques and will be holding roadshows, product promotion and dealer

promotions.

“For the northern states including Rajastan, Haryana, Punjab and Uttar

Pradesh, we will be catering to these through our Delhi office and may go for

regional offices and for western and southern regions. For the time being though

we are operating through our CNS agents. However, East remains our stronghold

and distribution in the east is centred regionally apart from Orissa and

north-East”, Khan concluded.

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