Technocrat forays into national distribution with A-Data

Shedding away the tag of being restricted to a region, Technocrat has forayed

into national distribution space with their business venture with A-Data. “Last

December, we struck a deal with A-Data for distributing their products across

the nation. February onwards, we have been distributing A-Data USB drives

nationally especially focussing on the East”, said Asif Khan, Joint Director,

Technocrat.

Technocrat has been looking for venturing into national distribution for

quite some time, waiting for the right opportunity and the right vendor. A-Data

entered the Indian market last year and with their range of USB drives, the

vendor along with its distributor is hopeful of its success. “A-Data products

are of good reputation and the company is the second largest in the world in USB

drive space”, Khan claimed.

“Technocrat has strong presence in the East and we have expanded in the

North. Also, by August-end we will be having presence in Mumbai and by the

year-end we will be covering Chennai too, concluding our national presence”,

Khan added.

Technocrat is distri­buting the products through its branches in the East and

has appointed CNS agents where the company is not in place yet. In this

endeavour, Technocrat is looking for partners across the nation for A-Data.

Speaking about the decision to move to national distribution, Khan said, “We

have 15 years of experience in the channel space and were looking for a national

venture. The USB market in India is flooded with products of just two big

vendors, where competition will be tough. However, I am sure of its success as

we are focussing on strengthening our channel base across India”.

The company in order to popularise the USB drive is focussing on aggressive

marketing techniques and will be holding road-shows, product promotion and

dealer promotions.

We will be catering to northern states including Rajastan, Haryana, Punjab

and Uttar Pradesh through our Delhi office and may go for regional offices for

western and southern regions. For the time being though we are operating through

our CNS agents. However, East remains our stronghold and distribution here is

centred regionally apart from Orissa and Northeast,” Khan concluded.