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India, one of the
leading IT peripherals and consumer electronics brands in India, has
launched a bouquet of seven mobile handsets in the gracious presence
of Bollywood actress Sonali Bendre. The company's handsets, namely
T21, T31, T33, T51, T55, T60 and TQ21, are specifically designed for
the masses in the urban and semi-urban areas and fall under the price
range of Rs 1,500-4,000. Techcom is also planning to invest around Rs
100 crore for the brand building of the product and is targeting two
to three percent market share by December 2011.
Speaking at the event,
Sandeep Kedia, Director-Mobile Division,
said, “Having
being present in the industry from the last one decade, we are now
taking a step further in the mobile handset market. We are obliged to
add this product into our portfolio and want to make Techcom one of
the most sought-after brands in India. We will also announce various
promotional offers in the next six months for its brand building.”
“Techcom's new handsets
are in sync with the company's history of innovation and commitment
towards bringing affordable quality products to life. Techcom's
handsets symbolize our pioneering technological advancement and
continued focus on R&D, which proves to be revolutionary in
enhancing the mobile user experience,” Kedia further added. The
company has around 100 distributors, through which it conducts
business, and is aiming to increase it to 300 in the next six months.
Sonali Bendre, while
attending the event said, “I am here to wish all the best to
Techchom for the launch of these attractive mobile handsets. I am
completely blown over by its interesting feature of 3-hour movie play
and affordable prices.” The new mobile phones have some more
interesting features, like dual SIM facility, Bluetooth, MP4/3GP, 8GB
external memory support, FM Radio and personal data security. The
future range of these
mobile handsets will include features like full touchscreen phone,
Qwerty phone with Edge and Wi-Fi, 3G handsets, CDMA, Smart and triple
SIM phones. Techcom has done extensive R&D and consumer analysis
for the last six months to introduce these affordable mobile
handsets.