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one of the leading brands in
IT peripherals and consumer electronics, announced their entry to one
of the major states in South India — Karnataka. The company is
penetrating with the range of mobiles from Rs 1500 to Rs 4000, with
the business focus to reach mass market with innovative and stylish
phones. The launch of the phones mark yet another business milestone
for Techcom as it brings forth a world-class range of hand held
products within the reach of consumers. The new mobile devices
represent a strategic move for Techcom towards becoming a leader in
the 'mobility market' in South of India, by building upon its
core competency of providing quality products at affordable rates.
Speaking at the event, Sandeep Kumar
Kedia, Director—Mobile Business, Techcom said, “Techcom's new
handsets are in sync with the company's history of innovation and
commitment towards bringing affordable quality products to life.
Karnataka is one of the strongest markets for mobile phones and we
have been receiving positive response from the same. With deeper
penetration of mobile telephony into semi-urban and rural areas, the
market is slated to grow further. We aim to sell about 1.25 lakh
units in the first year in and around two million units in India.”
Kedia also added, “We are looking at
a strong network of distributors with an aim of establishing at least
one distributor and one service center at each district. We have a
pan India presence in terms of our offices and distributors and will
be looking at adding over 40 distributors and almost 1000 retailers
in Karnataka by 2012.”
Techcom is planning to invest about Rs
100 crore for brand building over the next three years nationally
where Karnataka would be allocated about 10 percent of the budget.
Techcom is also building aggressively on its after sales network
across India and will ensure adequate number of service centers
across all regions for the convenience of its customers. Primarily,
in mobile handsets, Techcom has already entered the Bihar, UP and
West Bengal markets and Karnataka becomes the other significant part.
The company has a bouquet of seven
entry and mid level handsets-comprising of feature rich and
competitively priced dual SIM GSM models. The handsets have been
modeled keeping in mind the youth in urban and semi-urban cities,
which are stylish, on the move, confident, vivacious and above all
value for money. The new mobile handsets are dual SIM (GSM+GSM)
handsets with excellent quality and features that make it stand out
in competition to other mobile phones in the similar price bracket.
Techcom unveiled its seven models
namely T21, T31, T33, T51, T55, T60 and TQ21. The dual sim compatible
T-21, the flagship model, comes with a MP4 / 3GP Video player where a
full three hour length (200 MB) movie can be played at one go. With
an 8GB memory support, the T21 comes at an amazing price of Rs 1500
only.
According to an industry survey, the
mobile handset market in the country stands at 13 million handsets
per month and is expected to rise to 18 million by 2012. With an
acquisition of 14 percent market share of the handsets industry by
Indian mobile brands, it has become a necessity across all strata,
and the share is expected to grow at five to seven percent every
year.
In India, Techcom already enjoys a high
brand recall when it comes to IT peripherals and electronic consumer
goods. Techcom is present in over 30 countries worldwide, broadly
Nepal, Algeria, UAE, and Lebanon, Kenya, Nigeria, Middle-East,
Uzbekistan and others. Techcom is also planning to expand its IT and
electronics product portfolio to suit the requirements in all markets
with an aim to expand on its rural reach. On its way ahead for
expansion, Techcom has planned to deepen reach in the Southern states
across all product categories. By 2012, the company has projected a
turnover of Rs 500 crore for the brand.