Tech Pacific resorts to aggressive strategies

Tech Pacific (India) Ltd (TPIL) is resorting to aggressive strategies to beat the current market slump. It is investing afresh in the business and has plans to establish 10 new branch offices in cities including Allahabad, Dehradun, Jamshedpur, Ludhiana, Raipur and
Rajkot.

"We have the resilience and spread to beat the current slowdown with aggressive tactics," said Shailendra Gupta, the erstwhile MD of Tech Pac India, who has now been elevated as CEO, Asia Pacific region.

TPIL is in the process of hiring new people, training them in various technologies and getting them the required certification. The focus is to add value to the business of its partners by moving them up the value chain. The company wants its partners to move from being mere box-pushers to value-added service providers. Seventy of its partners have already moved to business areas such as systems integration and network management.

Recently, TPIL went to a few hundred of its partners to find out how the company could transact business better. Based on the results of this survey, Gupta said the company is improving its processes further to respond to the needs of its customers.

Efforts are being made to develop niche markets for every product portfolio. "In weak economic conditions, additional profits will come only from niche markets," explained Gupta.

Meanwhile, the sword of Damocles hanging over TPIL in the form of a buyout seems to have disappeared, at least for the time being. Remarked Gupta, "I don't see anything happening on this front in the foreseeable future."

(CNS)