Shortly after marking its major foray into retail with the launch of e-Tech City, the first indigenous IT mall in Kolkata, Lalani Infotech has successfully wrapped in atleast Rs. 15 lakhs of revenue in the very inaugural months signalling the success of its new retail venture.
Speaking about the success of e-Tech City, K.L. Lalani, chairman, Lalani Infotech said, "We have the largest product range and availability compared nationally which is the major crowd puller. Also, branding activities and the celebrities pull has helped us in reaching the landmark revenue figure in the very inaugural month".
As part of its branding initiative, Lalani Infotech has signed in local TV personality Mir as the brand ambassador of e-Tech City featuring him in all posters and promotional materials. Also, the inauguration featured prominent political figures like Partha Chatterjee. Besides the celebrity oomph of Koneenika Banerjee, a prominent Bengali actress has helped the mall in adding the glamour factor.
"Celebrities come here to shop for gadgets and recently, Kheyali Ghosh Dastidar (Bengali actress) stepped in here for some purchases. Definitely these factors always add to the promotions for the mall but according to me, the product range is the main reason for the pull", Lalani added.
However, he is aiming to take the monthly turnover for the mall to Rs. 40 lakhs in the near future and has laid down aggressive plans allotting dedicated space for sound systems, gaming zone and related gadgets as consumer experience zones.
Further, according to retail channel sources in Kolkata, shortly after the inauguration of the e-Tech City, monthly business for E-Mall, so far the stronghold of retail has dipped by an estimated 25% of which e-Tech City has pulled in a good number of consumers.
"Besides our focus over distribution, we are taking retail business as a serious revenue earner and will continue to focus on this segment. We have plans lined up for expanding the product range which will definitely help us in pulling in more consumers", he concluded.