Tata Sky taps mobile market

With the growth in smartphone users across the country, mobile TV is gaining wide acceptance from its users.

According to a recent Nielsen report, viewing video on smartphones has become a trend in Asia. More importantly, the engagement level is very high which makes it important for companies to get visible in the mobile apps market.

In addition to this, recently Tata Sky, pioneer of technological innovations in the DTH industry, announced the launch of "Everywhere TV" - by which subscribers will soon be able to enjoy all their favorite TV channels and movies-on-demand on the move.

Available to Tata Sky subscribers, this service could be availed by downloading Tata Sky's Mobile app from the Apple and Android stores. The Mobile app supports a host of free features, while to take Everywhere TV service, the subscriber will have to pay Rs 60 pm. This will entitle him to over 50 TV channels.

On the latest innovation, Vikram Mehra, Chief Commercial Officer, Tata Sky, said: "Our research has shown that lifestyles are getting busier in today's day and age. People spend hours in transit or waiting daily. Today over 60 percent of the (Tata Sky) population use internet to view videos on their Smart phones and tablets either at home or at office."

"Everywhere TV is a unique service for all those valued subscribers who want to keep in touch with their favorite shows, programmes and channels that they have subscribed on Tata Sky even when they are on move through their mobile handsets," he added.

With the launch of Everywhere TV, Tata Sky will extend its range of services from indoors (at home) to now being available outdoors and on the move.

Tata Sky has invested crores of rupees on upgrading technology as it aims a 30 percent growth in subscribers.