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In a
major initiative, Tata Indicom has redefined the desktop phone cateÂgory, by
announcing afforÂdable; consumer friendly tariff plans for its Walky customers
across 20 circles.
According to the press
release, Tata Indicom has introduced Home 2 Mobile 249 and Home2 Mobile349
tariff plan for their resiÂdenÂtial and City 299, Silver 499 and Tata 600
tariff plan for their business customers. Through this initiative, Tata Indicom
has taken a pioneÂering step by introÂducing new post-paid tariff plans for
resiÂdential and business customers.
Now, Tata IndiÂcom Walky
custoÂmers can call any Mobile and any other Tata Indicom phone within his
state at Rs 1.20 for three minutes. That's three times more talk time per call
than you get from a normal landline. These rates are applicable on the Home 2
Mobile tariffs.
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The release said, that these
tariff plans are desiÂgned in such a way that it suits varying needs of busiÂness
and residential custoÂmers by offering additional features like line hunting,
pooling, voice mail, high-speed Internet access, and reduction in SMS charges.
The tariffs plans are
applicable for both existing and potential post paid custoÂmers and are
available on existing Walky instruÂments.
Speaking on the occasion,
Darryl Green, CEO, Tata TeleÂservices said, “The Indian telecom industry has
been witnessing a tremenÂdous growth in the mobile cateÂgory and customers
today tend to call mobile numbers more often then a fixed number. We, at Tata
Indicom, wish to change the paradigm by offering cheaper calls to mobile phones
and are confident that our unmaÂtched and affordable offeÂrings for
residential and busiÂness customers will receive tremendous response.
A feature rich fixed teleÂphony
product, Walky, has potential in India. Tata Indicom is aiming to cater to
different segments by offerÂing a host of value added benefits like High Speed
Internet Access, In-built speaker, Ring tone downÂloads, CLIP, Hotline etc.
Tata Indicom is targeting the emerging market as well as the replacement market
to further increase their leaderÂship position in the FWP category.
Tata Indicom also launched CDMA-based Fixed Wireless
telephony service in the country. As the service operaÂtes on Tata Indicom CDMA
wireless platform, Walky offers several advantaÂges over the landline, as it
does not require any physical wiring for last mile connectivity.