Targus strengthens IT retail in major cities

DQW Bureau
02 Jul 2005

Targus Asia Pacific, the global supplier of portable solutions for mobile
computing has announced the opening of a dedicated Targus office in Bangalore.

Targus has been developing business throughout India and particularly in
Bangalore for the past three years, under the leadership of Sukumaran Pallikara,
GM, Targus India. Over this period Sukumaran has grown the annual turnover by 70
percent (CAGR) through strategic alliances with major partners such as HP, IBM,
Acer, Sony, Toshiba and Apple.

Targus India currently sells its products through their distribution partner
NEST systems. The range includes the full line of Targus products including its
mobile computing carry cases and accessories for notebook computers. Many of the
products are specifically designed for the Indian market.

"We are proud to setup Targus India office as India is very strategic to
our overall long term plan in the APAC region and I am pleased to see increased
demand for our accessories and laptop cases in India," said Von Bescherer,
MD, Targus Asia Pacific.

"The proximity of Bangalore to other major IT cities like Chennai and
Hyderabad make it the perfect location for our office. Bangalore also has many
business to business opportunities and on the retail side of the business the
premium mall culture is developing at a fast rate," he added.

Targus currently offers a full range of accessories for notebook computers
including a wide range of carry cases in different styles and materials, a range
of note-book mice, hubs, cables and connectivity items as well as notebook
security products; power products and acce-ssories for the Apple iPod.

"The business strategy for the coming year will be to strengthen the
route to market by further developing our IT retail and reseller channel. Also
want to appoint more exclusive retailers in each major city to ensure widespread
availability of products and this will satisfy the growing demand we are
experiencing", said Pallikara

DQW News Bureau


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