Targus strengthens IT retail in major cities

DQW Bureau
02 Jul 2005


Targus Asia Pacific, the global supplier of portable solutions for mobile

computing has announced the opening of a dedicated Targus office in Bangalore.

Targus has been developing business throughout India and particularly in

Bangalore for the past three years, under the leadership of Sukumaran Pallikara,

GM, Targus India. Over this period Sukumaran has grown the annual turnover by 70

percent (CAGR) through strategic alliances with major partners such as HP, IBM,

Acer, Sony, Toshiba and Apple.

Targus India currently sells its products through their distribution partner

NEST systems. The range includes the full line of Targus products including its

mobile computing carry cases and accessories for notebook computers. Many of the

products are specifically designed for the Indian market.


"We are proud to setup Targus India office as India is very strategic to

our overall long term plan in the APAC region and I am pleased to see increased

demand for our accessories and laptop cases in India," said Von Bescherer,

MD, Targus Asia Pacific.

"The proximity of Bangalore to other major IT cities like Chennai and

Hyderabad make it the perfect location for our office. Bangalore also has many

business to business opportunities and on the retail side of the business the

premium mall culture is developing at a fast rate," he added.

Targus currently offers a full range of accessories for notebook computers

including a wide range of carry cases in different styles and materials, a range

of note-book mice, hubs, cables and connectivity items as well as notebook

security products; power products and acce-ssories for the Apple iPod.

"The business strategy for the coming year will be to strengthen the

route to market by further developing our IT retail and reseller channel. Also

want to appoint more exclusive retailers in each major city to ensure widespread

availability of products and this will satisfy the growing demand we are

experiencing", said Pallikara

DQW News Bureau