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Tally taps upcountry market in East

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DQW Bureau
New Update



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Tally Solutions is all set to expand aggressively in the upcountry regions
across India.

Focusing particularly on Eastern India, the company has divided the upcountry
regions into different operational zones appointing one distributor for each
zone. Tally has christened its distributors 'Master Tally Partner' (MTP).

Under the Master Tally Partner program, Tally will train its channel to
provide technical support to customers. Apart from this, Tally, along with its
district distributors, will conduct partner training programs. The company is
also working on activities to encourage direct customer interaction and
feedback.

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Recently, Tally held a meet-'Tally for you' in Burdwan district of West
Bengal for channel partners and end-users. The focus of the event was to
generate awareness about Tally products among entrepreneurs in Burdwan and gear
its partners to provide basic technical support to customers. The meet was
attended by around 200 end-users and 32 channel partners.

Commenting on the usage and exclusivity of Tally, Amit Sharma, CEO,
Dynavision Corporation, a Tally MTP said, “Tally is a user-friendly software
offering unmatched accounting solutions. The brand has a greater amount of
recognition and recall value in the region than its competitors. The company is
now keen on developing a technical as well as marketing service team that will
help customers with installation, deployment and other ancillary services which
will be routed through the distributors and channel.”

Tally has now entered the agricultural vertical, tapping major rice-mills in
Burdwan, and is looking forward to tapping associated agricultural industries in
this effort. The company may appoint additional technical support to make
accounting units for the agricultural sector as well.

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“In the rice-mills, we have found that customers want small unitary
calculations which are not available in the current software. Besides, they also
want special components to be customized to meet their needs,” said Jayshree
Guha, Marketing Head, Dynavision Corporation.

“We have passed on the feedback to Tally who is soon coming out with a
customized solution,” she concluded.

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