Tally partners being made market ready

Tally Solutions has

announced a training program on Tally Service Professionals (TSP)

exclusively for its partners. Keeping with the rising need for Tally

service professionals, who provide technical assistance to Tally

users, the training program aims, to enhance the knowledge utility on

Tally beyond just the functional usage of Tally.ERP 9. Tally Academy,

which has a huge network of Tally authorized training and

certification centers in India, is the official training partner for

the same.


The TSP training program

is a 24 hour training module and is scheduled to start from November

this year. The program will be available in normal, professional, as

well as fast track modes and can be adjusted based on the pace of the

trainer and the trainee. This will cover more than 100 centers of

India, including all metros like, Bengaluru, Ahmedabad, Nagpur, Pune,

Cochin, and Lucknow amongst others. The training is for new and

existing partners' resources, customer resources, students and

accountants; however, a working knowledge of Tally is a prerequisite

for the course.


Shoaib Ahmed, President,

Tally Solutions, said, “It has been an ongoing challenge for all

the users of Tally.ERP 9 as well as the partners to handle the

resource crunch day after day. Though the network of Tally partners

is increasing, it is still not enough to cater to the large demand.

This training program has been designed to fill the gap, that exists

in terms of the availability of knowledge and skill in the market

place. It is not just the partners but also our customers, who will

eventually benefit from this program.” “All our partners

including sales, services, and education would benefit from this

program in terms of availability of skilled resources in the market

with the ability to handle Tally sales and services; knowledge

enhancement of existing manpower; ability to provide better support

to existing and new customers; and an additional source of revenue

for the Tally Academy (education partners),” added Ahmed.

For Tally, which is an

indirect sales organization, recruitment and enablement of partners

is an ongoing activity. It has a two-tier partner model, wherein it

has 160 Master Tally Partners (MTP), who recruits, enables and

manages a Tally partner; 16,700 Tally Partners (TP); and a middle

level of partner AMTP, who is typically a hardware distributor

catering to B-class cities.


Besides, the company has

around 1,100 Tally service providers, who cater to the various

after-sales service requirements like implementation, data migration

and training requirements, for customers. Then, there are 150 Tally

integrators, who offer end-to-end solution services in and around the

product to customers.


Additionally, it has close

to 800 Tally Academy, the education partners, who provide 'Tally

trained' candidates to the market. Tally has created this network

of partners, so that customers have the benefit of sales, service and

solution partners across the geographies. The company's partner

framework, Tally Integrated Network (TIN), enables the partners to

leverage on each others strengths. “We follow two principles, which

help us get success — one is the clarity in terms of channel

structure with clearly defined roles that do not conflict between the

different channel elements; and while evolving the marketing

strategy, we balance these channel elements and their interests and

validate these strategies before rolling it full scale,” pointed

out Ahmed. Meanwhile, Tally is

focused on creating a scalable platform, a scalable business model,

and a scalable ecosystem. It wants most of the SIs in India to

ideally work on its platform either exclusively, or as

complements/supplements to other platforms. And over the next two to

three years, the company would like to have as many SIs as its

partners.