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Talisma to target SMEs with solutions

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DQW Bureau
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Consequent to its acquisition of Knowledge-Base, a knowledge manage-ment
solutions company, US based Talisma Corporation is looking to leverage on the
former's strengths in provid-ing solutions to SMEs. Jim O'Farrell, VP,
Talisma corporate and channel marketing said, "KnowledgeBase has done a
good job of selling its solutions not just to large enterprises but also to SMEs.
That is an area which Talisma is interested in going forward."

He added that these solut-ions (from the KnowledgeBase part of the business)
would be available for contact centers in H2 2005. Some of the solut-ions would
allow customers to use the web as a transactional environment to sell products
to users who don't prefer the direct sales approach.

Talisma bought the comp-any end of March but has not disclosed the specifics
of the deal, which saw Talisma acquiring all the assets and IP of the company.
"We now have a common multi-channel CRM solutions suite that integrates all
these different channels of communication and it comp-letes our suite of
interaction management," informed O'Farrell.

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He added that in addition to this Talisma would also gain access to Knowledge
Base's 500+ customers. The main growth verticals that the company is going
after include financial services, higher education and health care. The company
also hopes to be in the black this quarter. "Our primary goal is to be
profitable this quarter and in subsequent quarters," said O'Farrell. The
company clocked more than $18 million in revenues in fiscal 2004 and hopes to
notch up $25million + in revenues in FY'05.

"We are moving along the path of multi-channel CRM. So we will continue
to add chan-nels like VoIP, fax and other modes which would be natural
extensions of customer inter-action management," said O'Farrell.

Priya Padmanabhan

Bangalore

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