Taiwan TV panel shipment increases 20 percent

After six months of seeing a decline in the TV panel industry, the panel

price started to bounce back and the shipment of panels also set a new high

record in August. Forecasting Q4 as traditional peak season, panel makers

indicated that the force of shipment is still strong. The shipment of TV panel

can grow 20 percent and OA panel also has the chance to grow 10 to 20 percent quarterly.

Leading TFT-LCD TV brand, Sony planned to price down 32" TFT-LCD price from

$1,200 to $1,000. According to second tier brand price strategy, 32" TFT-LCD

TV price can be down to $700 per unit at the end of this year. The 37" and

42" will be priced at $1,900 and $1,990 respectively in order to trigger

sales volume in the peak season. Panel makers pointed that the shipment of TV

panel grew significantly in August. It is estimated that the growth will

continue in September and November. TV panel shipment is expected grow by 20 to

30 percent in Q4.