Taiwan ICT companies to woo Indian consumers

Taiwan External Trade
Development Council (TAITRA) has announced the second edition of its
'Taiwan Excellence Campaign' in India. Twenty-four Taiwanese
technology brands from PC, networking, projector/camcorder and
peripherals, such as ASUS, BenQ, MSI, D-Link, Transcend and more,
have pledged partnership to Taiwan Excellence Campaign 2011. The
foremost aim of this initiative was to showcase the Taiwan ICT
hardware as reliable, innovative and worthy offerings, catering to
the needs of an increasingly aspiring audience base in India. Malaika
Arora Khan displayed her Taiwan Excellence ICT kit comprising a
laptop, MP3 player, pico projector and flash drive.

"Indians today are
tech savvy and well traveled and demand the best in terms of
technology, quality and value," said Paul Shek, deputy
representative, Taipei Economic and Cultural Center, New Delhi. "As
we race against time, it has become necessary to get more done each
day and our superior ICT offerings help you get the most of your
time. The Taiwan Excellence mark is awarded only to companies which
qualify to stringent norms in R&D, design, quality and marketing
that evaluate our brands to global standards," Shek added.

Taiwan has a total of 758
electronic companies listed on its stock exchange and remains #1 in
the world in 11 ICT categories as of 2010. The total combined revenue
of these companies at the end of 2010 was a whopping $ 411 bn, while
the industry grew at the rate of 31.6%. Out of this, the lion's share
is the ICT manufacturing industry contributing $ 220 bn. Currently,
the largest purchasers of Taiwan ICT products are institutional
buyers like Apple, Dell, HP, Sony and the more recent one is Verizon.