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Taiwan ICT companies to woo Indian consumers

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DQW Bureau
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Taiwan External Trade

Development Council (TAITRA) has announced the second edition of its

'Taiwan Excellence Campaign' in India. Twenty-four Taiwanese

technology brands from PC, networking, projector/camcorder and

peripherals, such as ASUS, BenQ, MSI, D-Link, Transcend and more,

have pledged partnership to Taiwan Excellence Campaign 2011. The

foremost aim of this initiative was to showcase the Taiwan ICT

hardware as reliable, innovative and worthy offerings, catering to

the needs of an increasingly aspiring audience base in India. Malaika

Arora Khan displayed her Taiwan Excellence ICT kit comprising a

laptop, MP3 player, pico projector and flash drive.

"Indians today are

tech savvy and well traveled and demand the best in terms of

technology, quality and value," said Paul Shek, deputy

representative, Taipei Economic and Cultural Center, New Delhi. "As

we race against time, it has become necessary to get more done each

day and our superior ICT offerings help you get the most of your

time. The Taiwan Excellence mark is awarded only to companies which

qualify to stringent norms in R&D, design, quality and marketing

that evaluate our brands to global standards," Shek added.

Taiwan has a total of 758

electronic companies listed on its stock exchange and remains #1 in

the world in 11 ICT categories as of 2010. The total combined revenue

of these companies at the end of 2010 was a whopping $ 411 bn, while

the industry grew at the rate of 31.6%. Out of this, the lion's share

is the ICT manufacturing industry contributing $ 220 bn. Currently,

the largest purchasers of Taiwan ICT products are institutional

buyers like Apple, Dell, HP, Sony and the more recent one is Verizon.

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