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One of the pioneers in global providers
of market intelligence and advisory services for the IT industry,
International Data Corporation (
India has revealed the much
awaited statistics of the IT channel association study 2010. With a
total of 48 channel associations surveyed, the firm has come up with
some surprises and revelations. The coveted industry finding reveals
that 56 percent of the of associations surveyed, do not organize
exhibitions and trade fairs in their respective regions. Pune's
Computers and Media Dealers Association (CMDA) has the largest
turnover of Rs 2.5 crore from the business-driven activities and
expo, followed by Baroda IT Association and Raipur-based Chattisgarh
Computer Media and Dealers Association.
The IDC study inducted 18 new channel
associations, this year. The Trade Association of Information
Technology (
got the top position again, for the third time in a
row. CMDA (Pune) and Kolkata-based Computer Association of Eastern
India (COMPASS) got the 2nd and 3rd rank respectively. IDC followed a
pre-tested model for the evaluation of these association, based on
inputs from the discussions with the executives of the respective
associations. The parameters on which the associations were adjudged
include membership growth, electoral process, awareness programs,
communication, frequency of internal meeting, and organizing
exhibition and trade fair in the region. Commenting on coming at the
top slot of the coveted IDC IT channel association study 2010, Girish
Rathod, President, TAIT said, that regular business events
facilitated their association to top the chart. "Activities
like seminars, new product launches, exhibitions and new initiatives
with the recent Microsoft genuine software, contributed to maintain
the top position for the third time," Rathod said.