Vikrant Mudaliar

Yatra.com, has announced the appointment of Vikrant Mudaliar as the Chief Marketing Officer of the company. He will be responsible for leading marketing activities across all Yatra.com business-lines and group entities. While focusing on strengthening Yatra’s brand equity in the travel category, he will be responsible for driving the marketing and communications strategy to support the company’s overall strategic objectives. The role will also have him responsible for all traffic and consumer marketing initiatives across web and mobile platforms and driving customer-engagement and loyalty.