Symphony IT distribution enters India

DQW Bureau
07 Oct 2004
New Update


It will distribute products from ADIC and Nitix and appoint 30-40 partners

Up with storage vendor ADIC and software firm Nitix to begin its distribution

business here. The company has appointed Arun Rao as its country business dir-ector

to manage the business in India and the SAARC region. Prior to this, Arun was

with Computer Associates as national manager-storage. 

Symphony will be head-quartered out of Bangalore and has begun the process of

putting its channel network in place. "For ADIC, we would tie-up with four

to five tier-1 SIs and another 30to 40 partners, including tier-2 SIs and

resellers," informed Arun. According to him, the company would be looking

at partners with revenues between Rs 30 crore to

Rs 100 crore. "For Nitix too, we would be putting a similar channel in

place, and there would be an inherent overlap with that of ADIC,"

elaborated Arun.


"Globally, it's a very strong brand commanding over 40% marketshare in

its space. In India too, I am confident of garnering between 10-20% marketshare

over the next few months," remarked Arun. ADIC has already won about 19

customer installations across the country.

On Nitix, while admitting that the product line, auto-nomic computing will

not be an easy sell, he feels the solu-tion is powerful enough to attract

customer attention.

"What we would be truly bringing is value-added dis-tribution and would

focus our strengths on these two pro-ducts instead of aggressively adding more

and more ven-dors," asserted Arun.

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