Symphony IT distribution enters India

DQW Bureau
07 Oct 2004

It will distribute products from ADIC and Nitix and appoint 30-40 partners

Up with storage vendor ADIC and software firm Nitix to begin its distribution
business here. The company has appointed Arun Rao as its country business dir-ector
to manage the business in India and the SAARC region. Prior to this, Arun was
with Computer Associates as national manager-storage. 

Symphony will be head-quartered out of Bangalore and has begun the process of
putting its channel network in place. "For ADIC, we would tie-up with four
to five tier-1 SIs and another 30to 40 partners, including tier-2 SIs and
resellers," informed Arun. According to him, the company would be looking
at partners with revenues between Rs 30 crore to

Rs 100 crore. "For Nitix too, we would be putting a similar channel in
place, and there would be an inherent overlap with that of ADIC,"
elaborated Arun.

"Globally, it's a very strong brand commanding over 40% marketshare in
its space. In India too, I am confident of garnering between 10-20% marketshare
over the next few months," remarked Arun. ADIC has already won about 19
customer installations across the country.

On Nitix, while admitting that the product line, auto-nomic computing will
not be an easy sell, he feels the solu-tion is powerful enough to attract
customer attention.

"What we would be truly bringing is value-added dis-tribution and would
focus our strengths on these two pro-ducts instead of aggressively adding more
and more ven-dors," asserted Arun.

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